Empfohlen

Year
’26
Client
Empfohlen
Service
Product Design, UX/UI Design
Tools
Figma
Empfohlen is a mobile gaming rewards app that helps users discover new games, complete missions, and earn cash rewards. The redesigned experience combines personalised recommendations, level progress, quick wins, live activity, and additional earning opportunities within one clear and engaging interface.
© Empfohlen

Challenge
The main challenge was to improve the experience immediately after registration and increase the Sign Up → Game Download conversion rate. New users needed to quickly understand how the app works, choose their first game, and see the value of completing missions. The existing experience lacked a clear starting point and did not communicate rewards and progress strongly enough.
Solution
I redesigned the Discover experience around a guided first mission, stronger game cards, clearer calls to action, and visible reward mechanics. Balance, level progress, personalised recommendations, live activity, quick wins, and additional missions were brought together on one screen. The new hierarchy reduces decision friction, encourages users to download their first game, and gives them clear reasons to return.
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